Logo identity for The Tuppenny Trust. The Tuppenny Trust is a start-up charity in the UK that helps support vulnerable and disadvantaged people in the local community. The charity uses community funding to look after and recuperate unwanted and abused horses. Once fully recuperated, the horses are then used in the charity funded riding school. Activities (horse-riding being the main focal point) are offered to the members to help create a lively, active and positive experience.

Logo idea based on an old British ‘tuppence’ coin with a horse portrait as the focal point. Used a strong, illustrative style to differentiate from other local charities and also support ad campaigns focused on the character and endurance of the charities horses and riders (to create a positive message).